What is a Joint Venture?

Joint Venture web launch VS Affiliate Platforms

Choose the best way to earn great commissions with minimum work as an affiliate marketer...

Definition of 'Joint Venture'

A standard definition of a joint venture could be:

A business arrangement regrouping 2 or more parties sharing their resources in order to fulfill a specific task.

Of course, that 'task' is usually a business project.

Online, especially in the internet marketing sphere, a joint venture is a usually a web launch.

A seller launches a new (or renewed) product or service.

The other parties involved in this business arrangement are the seller's affiliates.

The 'resources' shared by the affiliates with the seller are composed of web traffic, most of the time issued by the affiliates' email lists, but also coming from their social media accounts, paid traffic advertisement, or search engine traffic through article marketing on their blogs for example.

The resources shared by the seller with his affiliates are usually promotion material, such as email models and banners affiliates can use in their newsletters, blog posts, paid advertisement and social media activity.

What you might not know though, is that a joint ventures (at least the 'big ones') usually involve far more parties than just a seller and his affiliates, and, from a super affiliate's point of view, is usually far more profitable...

Differences between a joint venture and a traditional affiliate offer on a platform

The main difference between a joint venture launch and a 'traditional' affiliate offer on an affiliate platform or network is that as an affiliate involved in a joint venture, you will be able to send your leads (your potential costumers - the web traffic you send to the seller) through a proper sales (or launch) funnel.

On the contrary, with an affiliate link you get from an affiliate platform, your leads will be directed only to a simple offer page.

Sales funnels generally convert a lot better than a stand-alone sales page.

For the same product, sending traffic through a well constructed funnel will generate 2, or even 3 times more sales!

A few other differences between the 2 kinds of affiliate offers:

• With a joint venture, most often, you will be supported by an affiliate manager, who will help you achieve the best results possible.
• A joint venture, as most web launches, uses scarcity to increase conversions. This means either the number of products available is limited, or the time for which the offer is available is limited.
• In a joint venture, there are many technical workers involved, such as marketers, copywriters, designers and webmasters, who can provide you with many tools to improve you promotional results.

The downsides of a joint venture launch

The major con of a big joint venture launch, as a beginner affiliate marketer, is that your application to participate might be refused.

Most sellers will only be looking for experienced marketers and seasoned affiliates to promote their offers during a joint venture launch.

The filters are generally the size of your email list, and the authority and relevance of your blog(s) and/or website(s).

So, to be honest, even if you have good knowledge as an affiliate but only rely on paid traffic for example (and don't have an email list or a blog/website), chances are you will be turned down by the affiliate manager or the seller himself...

So be sure to start building your list as soon as possible!

Another downside of a joint venture can be the scarcity factor.

If you can set up a system endlessly promoting a traditional affiliate offer, that will rarely be possible with a joint venture launch as the offer will most likely be limited, either in terms of time or number of available products...

Getting involved in a JV launch

As I've said above, as a novice marketer, getting accepted as an affiliate for a top notch seller to participate in his joint venture can be tricky.

But even as a competent marketer, with a reasonable email list and a good blog with a decent amount of monthly visitors, finding an opportunity to get involved in a JV launch can also be rather complicated.

There are no rules about how to do it, nor any place (that I know of) that will list ALL the upcoming joint ventures open to affiliates.

Your reputation might come in handy, and you can get contacted by an affiliate manager that will ask you to get involved in a launch.

Other than that, you can look around a seller's website for any mention of his affiliate program or upcoming JV launch. If you don't find anything, well, you can give a shot at contacting him or one of his coworkers and asking...

But, if you're here reading this, chances are you're just starting (or thinking of stating) as an internet marketer.

So all I can advise is: keep learning!

Here's a good way to start: download this free ebook below. It reveals

the 7 Essential Steps to Success as an Affiliate Marketer, starting from scratch!

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